A verification site should be straightforward and easy to use. They are intended to make it easy for users to find goods and services available at merchants’ sites. It is important to ensure that users understand the correct use of a verification site, and that the site can be used for what it was designed for.
Once you have your site set up, make sure it is easy to use by showing a picture or a brief description of the site. The picture should be clear to identify the page in question, and users should be able to click on the image and navigate to the page they want. If you are an affiliate, it is easy to get your verification site affiliates to show the site on their sites, but if you are offering goods and services, don’t worry about them being copied. Even if it’s obvious you are selling something, users will usually want to see it before making a purchase. That is why I like to give my affiliates photos and short descriptions.
On your verification site, show an indication of how to get to the site in the message. It doesn’t matter if the site is on your own site, or a third party site. In fact, you should encourage users to make a purchase so that you get some money back from the merchant. Make your verification site difficult to get to, and even harder to get past.
Make it easy for users to purchase items by having the buy button displayed on every page. That is the “quick purchase” button. If you offer a free item, make it easy for users to see the free item before they buy something.
Make sure that there is plenty of information on the site. A verification site should contain everything that a buyer might want to know about a product. Some sites even allow the buyer to provide feedback on the item, and can then display that information on the site.
Buyers often forget about their receipt. Make sure your site has a clear space for it so that they can see it and understand it. Having a receipt is important because it shows that the seller is being honest.
Showing the site to buyers in a website that has been optimized for search engines is key. Look for sites that include meta tags such as x-powered or autofocus so that search engines can be sure that the site is true to its content. Content can mean the exact same thing as quality.
With these things in mind, your site should be easy to use and very accurate. People want to get paid, but they want to get paid with a good service, not a poor service.